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BMW: A driving obsession

This documentary offers an intriguing and inspiring glimpse at BMW’s meticulous design and engineering process, but it is also somewhat frustrating to watch, as its host clearly has little appreciation for their attention to detail. Some people admire great products without fully realizing that the reason that they are great in the first place is because of the care that went into even the smallest of things. They may like the “nice touches” here and there, but, if you single out a specific detail and mention the amount of work that went into it, they find it to be completely unreasonable.

A team of sound engineers at BMW work hard to create the perfect warning chimes, aiming to create sounds that are pleasant as opposed to annoying, that, at the same time, are able...

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