Paul Paliath

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BMW: A driving obsession

This documentary offers an intriguing and inspiring glimpse at BMW’s meticulous design and engineering process, but it is also somewhat frustrating to watch, as its host clearly has little appreciation for their attention to detail. Some people admire great products without fully realizing that the reason that they are great in the first place is because of the care that went into even the smallest of things. They may like the “nice touches” here and there, but, if you single out a specific detail and mention the amount of work that went into it, they find it to be completely unreasonable.

A team of sound engineers at BMW work hard to create the perfect warning chimes, aiming to create sounds that are pleasant as opposed to annoying, that, at the same time, are able to communicate the characteristics of their cars. In the process, they tediously make minute...

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Throughout my life thus far, the feeling of being content has been fleeting. This has been the case with experiences, material possessions, and accomplishments: once I attain practically anything that I’ve wanted for some time, following a brief sense of fulfillment, I downplay it and quickly begin thinking about what’s next.

I used to think that contentment was something that occurs after reaching some arbitrary milestone, such as having your company acquired for a considerable amount, or signing a record deal with a major label. Once the necessary processes are completed and it’s “official”, you’d experience the feeling of having finally arrived, continuing through life with lasting satisfaction.

When I was younger, I chalked up my constant dissatisfaction to having yet to reach such a milestone. In time, however, as I became more introspective about my own experiences, I began to...

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